We strive to teach the dog that behavior, when requested, is not optional. If it is new information you will use the rule of three, 3 lured trials, add the verbal cue. Next, pair with 3 more lures then give the verbal cue and the hand signal (or at least an approximation of it). If the dog follows through mark it with a YES and give a couple of food rewards. Do this 3 more times.

We only want to bait behavior very early on. We quickly move onto rewarding the behavior for happening upon request. Generally you want to quit the session when your dog is being successful. A good rule is to practice for short periods throughout the day. If the dog is getting pretty solid in response to a cue but then seems to forget it you can use a food lure to remind them what you are looking for but you would only want to mark that with a YES and give them some verbal praise. Then you can request the behavior again (no lure this time!) and throw a party if they get it right.